The whispers around Web3 and the future of commerce have grown into a roar. At this point, nearly everybody has heard about crypto, NFTs, and the power of the blockchain to revolutionize traditional industries. Nike’s massive acquisition of RTFKT, Adidas’s ambitious “Into the Metaverse” project, and Tiffany & Co’s sold-out “NFTiff” pendants all demonstrate that Web3 is here to stay.