When we register on a social media platform for the first time, it’s almost an instinct now to follow a recommended list of celebrities, topics you’re interested in, and sync your phone contacts or Facebook for friends you may know. We take these recommendation algorithms for granted so much that we ignore the question: how are these lists generated?
Of course, we agreed to grant them access to our personal data, who we are and how we are related to other people. While connecting us to our friends, these social media platforms are also collecting, storing, securing, and monetizing on these data, our data, for advertising revenue. And that, is a problem. Trying to provide solutions, a number of startups are able to leverage blockchain technology and decentralized storage systems to not only conceptualize but realize Web3 standards and applications, and CyberConnect is one of them. A decentralized social graph protocol, CyberConnect powers the Metaverse and Dapps with better human interaction and connection.
An important chunk of data that we’re giving up to centralized Web2 social media are our social relations, who we’re connected to and how. Based on these individual connections, social media giants such as Facebook are able to create a social graph, a global mapping of connections, some of which we might not even be able to trace. For example, John’s mother’s sister-in-law’s niece is Jane’s husband’s friend’s wife, or Donald’s uncle’s eldest grandson is dating Daisy’s colleague’s daughter, etc. You get the idea. In the current era of Web2, companies spend lavishly to acquire such data and build their own dispersed social graphs - walled gardens, which are, ironically, deemed the most valuable asset and quintessential to their ad-driven business model.
At the dawn of Web3, CyberConnect is here to build a decentralized social graph protocol that serves Web3 social networks and the metaverse. Our mission is to return the ownership and utilities of social graph data back to users while providing an infrastructure for all Web3 developers to integrate and build upon.
Think of an address book, or for those who are even younger, phone contacts, which documents a person’s social relations. Even these two seem outdated now compared to all social networking apps like Instagram, Facebook, LinkedIn, etc. Maybe you don’t even remember the last time you actively searched for friends in contacts, while you see their Instagram posts or LinkedIn updates all the time. A social graph consists of such mapping of social relations among individuals, and it’s interesting to ponder how we are taking it for granted thanks to Facebook, which monopolizes social graph data at the expense of user privacy.
CyberConnect aims to build a decentralized social graph protocol that returns data ownership and utilities back to Web3 dwellers while inviting all Web3 social networks and Metaverse projects to scale with us. A blockchain-agnostic infrastructure, CyberConnect supports multiple blockchains for app development and allows Dapps to access and use social graph data provided by users themselves.
The rise of global social network giants empowers the centralized tech cartels to misuse user data, infringing user privacy and imposing censorship. Investigated by Cambridge Analytica, Facebook collected social graphs and personal profiles from millions of users without their consent to facilitate political advertising, inappropriately profiting from personal data. The current landscape of Web 2.0 centralized social network has deviated from the principle of the World Wide Web to enable the decentralization of information on a large scale.
As the solution, we desire a decentralized, censorship-free, and self-sovereign social network, which exactly aligns with the thesis of the Web 3.0 revolution. At the dawn of Web 3.0, CyberConnect is here to build a decentralized social graph protocol that serves Web3 social networks and the metaverse. Our mission is to return the ownership and utilities of social graph data back to users while providing an infrastructure for all Web3.0 developers to integrate and build upon.