Future purchases: This is the wide realm of recommendations and intelligent offers, which can either be organic through your social graph and interests, or personalized based on your public transactions and private reputation (only if your share it!).
Many companies are building a strategy for digital asset release and branding, due to the evidently increasing rise in both cultural taste-making and profitability of digital assets—and this is influencing the manufacture of real apparel as well. The authentication of physical assets now has innovative and clever solutions to an old problem. Here's a survey of these new methods, and a look at how ensō will integrate these to modernize how physical fashion & digital apparel is released and sold.