Designing innovative ideas to create a better world 
*Free Leaders On Collective 

Branding Bruce Lead: @wearefloc
 
#Brand3 Builder: @BlockBrands @TheMetaFactory @TheSTARTHAUS
 


Beach Coolers: Building a CC0 Brand3 through NFT’s Services

## Making NFTs Cool Again

We travel back to the golden decades of the 70's and 80's to bring you a drop of NFTs that provide much more than strategic design services. Just as the Mediterranean coasts brought many visitors to enjoy our culture, now we want to attract the best builders of the Web3 ecosystem to create with us Beach Coolers. 

The Brand3 CC0 that will offer unique experiences and that we want to evolve with the participation of the community.

> “Every revolution starts with an idea”  
 \* Free Leaders On Collective

## NAAS: NFT as a Service

![NFTs at your service](https://images.mirror-media.xyz/publication-images/kV_LFmbq82W3FVKs9jP8T.png?height=1621&width=2881)

For some years now we have had the desire to make our work more tangible. Especially because many of the things we do are intangible. This is why we wanted to innovate and experiment in the environment in which we move: Strategic Design Services specialized in the Web3 ecosystem.

We are pioneers in creating design services through NFTs. Non-Fungible Tokens and Smart Contracts help us create a powerful connection with the projects that dare to get them and use them. We saw this last year when we first launched this limited edition. [NFTs at your Service](https://wearefloc.com/nft-at-your-service/).

This experiment helped us to understand and extend the possibilities of NFTs and their usefulness. It was successful and created links with great crypto projects like Metacartel Ventures and D4. But we need to go further, keep evolving to keep improving. These are the reasons why we present Beach Coolers, a collection of NFTs that give the holder much more than strategic design services. Will you join us in this journey from the past to the future?

## Brand3: The new era of brands

![Brand3 is a laboratory to explore the possibilities of Web3 ecosystem brands.](https://images.mirror-media.xyz/publication-images/2oQGvRZxX0uImfuc0JFx5.png?height=1621&width=2881)

The first thing we need to understand is what a brand is.

And it really is something that is in our mind and is based on mutual trust between the different people around it. We like to compare brands to the concept of money. Both elements are not material realities, they are psychological constructions. They work when we convert matter into mind.

> Money is the most universal and efficient system of mutual trust ever invented.  
 *Yuval Noah Harari.*

Brands are the imaginary representation of a business, project or person. It is an emotional connection through which people share values.

The brand represents the vision, the security, the consistency, the status, the membership that allows human beings to be themselves.

A brand is the combination of perception and emotion.

> The goal of a brand is to create and maintain trust, it means delivering on promises. *Wally Ollins.*

For those who want to go deeper into the evolution of branding, we recommend this article: [Stephen King 1971: What is a brand?](https://www.campaignlive.co.uk/article/stephen-king-1971-brand/743160)

At FLOC\* we have worked with many native brands in the crypto world: [MetaFactory](https://www.metafactory.ai/), [Polygon](https://polygon.technology/), [Sushi](https://sushi.com/), [Bankless](https://www.bankless.community/)… It is through this experience that we have been motivated to promote Brand3.

### But, what is #Brand3?

![The evolution of brands](https://images.mirror-media.xyz/publication-images/TNw0AQW229A_2VB0lhV2b.png?height=1080&width=1920)

It is still too early to define it. It could be a method, a process, a research lab, a repository or whatever you want it to be... Because we really want to make Brand3 a collaborative and open idea. That's why we've been talking about it for some time in our community calls, on twitter or even in a newsletter. Together with designers, strategists, creatives, clients, partners, etc. We want to build it together!

![Rebrand3](https://images.mirror-media.xyz/publication-ima

A Creative Society Needs Beer

## “Those who drink create. And, those who create, build brands.”

What happens when designers, builders and strategists work in a decentralized ecosystem?

**You get FLOC\*. Welcome to Beer Szn.**

Started as a group of freelancers, FLOC\* is building Brand3, Web3’s creative collective. FLOC\* has a reputation for being the cross between Web2 and Web3, and it has now decided to take the next step in fulfilling its ultimate goal:

Starting a DAO that builds the most memorable brands in the Metaverse.

**FLOC\*DAO is fully governed and operated by its builders, customers and community - all thanks to the $BIRRA token.**

Here’s an overview of FLOC\*, and how you can get involved.

![The journey from a design studio to a strategic services DAO. ](https://images.mirror-media.xyz/publication-images/L3c6AqUDN1ifDaqS7Z5of.png?height=1501&width=3000)

## FLOC\*DAO Model

FLOC\* is a collective of freelancers who collaborate and form part of teams to work together with brands and create their own projects in a collaborative way.

Its DAO experiment seeks to give its community, contributors and partners a voice in its design, direction and vision.

FLOC\* builds digital brands for Web3 organizations, and uses a collective of freelancers to its complete projects.

As the more brands enter the Metaverse, FLOC\* will be bringing their ideas to life.

## Introducing $BIRRA

FLOC\* will be releasing its governance token - $BIRRA

The official contract address can be found [here](https://etherscan.io/token/0x6d9c990f0c9c3a072ae70c6c20b97ea66dfd8f7d).

Please check that you are interacting with the legitimate $BIRRA token.

Distribution is as follows:

![FLOC\*DAO Tokenomics](https://images.mirror-media.xyz/publication-images/31QgcNN_DtXAKm2NLIx_C.png?height=1500&width=3000)

### Community Airdrop

Allocated to all friends of FLOC\*. The community airdrop will go towards supporters of FLOC\*, purchasers of FLOC\*’s products, FLOC\* clients, and industry partners.

### Builders Airdrop

Allocated to all FLOC\* contributors. Builders are broken down into three categories, which is determined by their amount of participation.

### Treasury

Retained by the DAO and subject to community governance.Future redistribution of the $BIRRA token will be 20% of the annual treasury. This will happen over a five year period and the distributions will happen quarterly.

![FLOC\* Distribution](https://images.mirror-media.xyz/publication-images/wBVsV7MwMYRhQSKseTU_q.png?height=2185&width=3000)

## Why $BIRRA?

FLOC\*’s community governance is determined by anyone affected by its work.

The goal for $BIRRA will be to give contributors, customers and supporters alike a voice in its direction.

This means $BIRRA will be used for:

* Builders
* DAO Development
* Onboarding
* Partnerships

> *$BIRRA will be the coordination mechanism that brings the Metaverse to life.*

### Builders

Members of the DAO will be able to take on projects for its clients and internal operations.

FLOC\* will distribute work to builders based on the needs of each client. Work will initially be distributed within the Core and Flockers, and can be further distributed to Freeleaders per client basis.

The Core team, Flockers, and Freeleaders all receive a set amount of tokens that reflects their status in the DAO. Their token allocations show a level of trust in each member. $BIRRA holdings makes members first choice contributors for projects that the DAO is taking on.

Builders can level up by completing tasks related to their status. For example, new members can be promoted to Freeleaders by seeing open DAO projects and completing them. Freeleaders can become Flockers by consistently working on projects, inter-DAO and customer facing, for a set amount of time. And, Flockers can join the Core team for displaying a level of excellence over an extended period of time.

> *All promotions are subject to vote by members of the DAO.*

### DAO Development

The DAO has ambitions to build various 

Brand3 FLOC*ing It Up

## Are brand agencies in trouble?

![](https://miro.medium.com/max/1400/1\*X_2_j9rMJc-f_RnyXjLs4g.png)

## Decentralizing Brand

What if there was a world where designers, engineers, copywriters, and strategists were able to instantly join an agency and start working on a project that interested them?

And what if the customers this agency supported were also owners and stakeholders in the organization?


---

Democratizing branding is an interesting proposition. Plenty of protocols are decentralizing social organizations and financial protocols, but few are taking on brand strategy, marketing, and video/audio projects.

**[FLOC\*](https://wearefloc.com/en/)** is leading the way in [Brand3](https://www.getrevue.co/profile/esdotge), the decentralized brand agency model. They’re a group of builders, designers and strategy pros redefining the way technical projects think about their brand strategy.

Normally a project would contract with a company for branding work, the work would be completed as requested, and the relationship finalized. Sure, there’s some customer relations in place. But, it’s a traditional B2B transaction that leaves much to be desired.

### A New Business Relationship

Simply browsing through FLOC\*’s different service offerings shows how they’re changing the industry.

By purchasing the agency’s “[Motion Package](https://wearefloc.com/en/)” you already see the difference in approach. You’re getting:

1. Video service package
2. An NFT receipt
3. 30 $BIRRA Governance Tokens

![FLOC\*'s Video Service Package](https://miro.medium.com/max/1400/1\*xvyxVqnJ1MAOcbbbLfy36A.png)

## But What Does This Mean?

### Business Dynamics

We understand the business dynamic around a traditional video service package. You need a video done for marketing, a provider creates it, and then you pay for it when the project is complete.

The first major difference we notice? The NFT receipt. Not only is it on-chain proof that your partnership has begun. In an odd sense, it’s commemorating your business relationship.

And while some may shrug at this, it shouldn’t be overlooked. In a B2B business world where Starbucks gift cards were appreciated by buyers for a decade… You don’t think a killer NFT is a better reward mechanism?

### Ownership Dynamics

When looking past the service and transaction receipt, something much more valuable follows. Rewarding customers governance tokens, for purchasing a service package, creates a true partnership.

![How is Brand3 more partner-centric?](https://miro.medium.com/max/1400/1\*1mzTO1tcuWzGgYgP9DKbjQ.png)

I mean, how painful is it when your agency shifts its business model and you completely disagree with it? Sometimes it results in a lower level of service. Even worse, it results in a contract termination and unwanted change management for you, the buyer.

In the DAO-to-Business model, “customers” benefit from the transparency model DAOs bring. They’re aware of potential changes the organization may introduce, hires they propose, and any other number of business operations.

Your business relationship becomes the true partnership *sales teams have you pitched for decades*. **Because of the $BIRRA governance tokens, where you’re a customer, you’re now an owner**. And, you can be assured that your voice will be heard around decisions that might affect the future of the agency. And, ultimately, your partnership.

This is mutually inclusive. The Web3 ethos benefits the agency. Its transparency ensures better customer retention and relationships, resulting in lower churn and new referrals. Referrals drive customer acquisition, increasing ARR and more opportunities for DAOs’ customer relationship models to drive revenue.

### Not A “Let’s Blockchain it” Case

Web3 enthusiasts can be guilty of trying to do things on-chain just because “blockchain”.

But, looking at how FLOC\* truly rewards customers through ownership, shows they’ve looked at this deeper. They’re creating a customer success strategy th

https://mirror.xyz/J4Tn9424WPqkkCDsQoLwiLJZ5IcUJfT7zci2mX_qeOQ

NFW — Non Fungible Workshop

## NFTs: La revolución del contenido en beneficio de los creadores.

Adéntrate en el artefacto que está implementándose en numerosas organizaciones para encriptar y verificar la propiedad del contenido digital. Un recorrido a través de la evolución de los Token No Fungibles aplicados en DeFi, DAOs, Web3, Metaverso y mucho más…

[edition://0xDF5b5ee15CC96ba7d0CB6BD9b2c0fc4417ab6445?editionId=959](edition://0xDF5b5ee15CC96ba7d0CB6BD9b2c0fc4417ab6445?editionId=959)

## Origen

Los Tokens No Fungibles comenzaron a crearse en 2015, aunque el concepto detrás de ellos llegó varios años antes por parte de [Hal Finney](). Lo cierto es que ha sido 2021 el año de su expansión y entendimiento. El momento clave para que se den a conocer y su uso se allá extendido de manera exponencial en numerosos casos de uso.

![](https://images.mirror-media.xyz/publication-images/lpopWnWrq4e_j7a-pfccJ.png?height=1080&width=1920)

> **Crypto Digital Cash Legality (Sat-Jan-16-1993)**
>
> *"Otro enfoque en el que he pensado seria comprar y vender efectivo digital, llamándolos de otra manera. Es legal comprar y vender patrones de bits, como imágenes legibles por computadora y software, por lo que debería ser legal comprar y vender estos artículos criptográficos.*

En este workshop queremos mostrar todo lo que está sucediendo alrededor de este fenómeno sin precedentes.

* ¿Por qué un dibujo pixelado puede llegar a valer más de 7 millones de dólares?
* ¿Por qué ha sacudido el mundo del arte como nunca antes había ocurrido?
* ¿Por qué grandes referentes del deporte, la música y el cine han cambiado sus avatares?

## Concepto

Todo esto y mucho más será tratado en esta documentación en constante evolución. Un viaje a través del ecosistema crypto para entender y comprender el verdadero valor de la cadena de bloques, los contratos inteligentes, las comunidades descentralizadas autónomas y el metaverso.

```
“Estos "tokens no fungibles" son activos únicos que no son intercambiables. Los billetes de un dólar son fungibles: cada billete de un dólar vale exactamente lo mismo que los demás. Pero las obras de arte, por ejemplo, o cualquier objeto de colección, pueden ser no fungibles: su valor varía según el mercado de ese activo en particular. Con las criptomonedas, estos activos conllevan derechos de propiedad digital que se pueden intercambiar fácilmente.”
```

[edition://0xDF5b5ee15CC96ba7d0CB6BD9b2c0fc4417ab6445?editionId=959](edition://0xDF5b5ee15CC96ba7d0CB6BD9b2c0fc4417ab6445?editionId=959)

![](https://images.mirror-media.xyz/publication-images/EDAsiivCxdFLM2Z_yBq7v.png?height=2160&width=3840)

## Contexto

[FLOC\*](https://wearefloc.com/), estudio de diseño descentralizado especializado a trabajar junto a proyectos crypto, ha tratado de investigar y experimentar con este tipo de tokens. Comenzamos a trabajar en 2018 junto a [Watafan](https://watafan.com/) para conectar ídolos y fans a través de los NFTs. Aunque previamente ya habíamos experimentando diseñando unas cartas de rol que representaban de manera generativa los principales proyectos blockchain. Ambos proyectos llegaron demasiado pronto al ecosistema, además de que en España no ha sido tan atractivo estos avances como en otros lugares.

A finales de 2020 empezamos a hacer algunos ejercicios con NFTs en plataformas como [Opensea](https://opensea.io/collection/floc) o [Rarible](https://rarible.com/items). Se basaban en diseños en movimiento que fueron regalados a algunos amigos, colaboradores y clientes. A raíz de seguir investigando empezamos a generar contenido audiovisual invitando a referentes del sector tecnológico. Esto nos inspiro para crear [una galería en el Metaverso de CryptoVoxels](https://www.cryptovoxels.com/parcels/1612) y comenzar a coleccionar muchas obras **cryptoart**. Este proyecto llamado [STARTHAUS](https://starthaus.gallery/) nace desde el **colectivo de freelancers** y nos ayudo a seguir experimentando.

El siguiente paso fue poner límite e in