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MadFi enables creators to manage & monetize attention in web3 đ¸
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How web3 is changing music distribution in favor of creators
November 30th, 2022
The music NFT landscape has changed dramatically over the past year. Collecting music NFTs has gotten fun, thereâs plenty of ways to listen, and creators have the tools they need to experiment with their new drops.
Decentralization and the future of ad tech
September 6th, 2022
web3 has proven to be a capable adversary to traditional intermediaries; it seems likely that advertising is the next seismic shift
Mad Finance | the case for creators in web3
August 23rd, 2022
There have been 3 substantial shifts in how creators can engage a digital audience, with each subsequent one exacerbating the effects of decentralization.
Mad Finance | the ad protocol for web3 đ¸
August 22nd, 2022
The main financial engine of a web2 social app is its ad network; scrolling through your feed is free because multiple brands have paid for ad space. At the same time traditional social media platforms fail to compensate the content creators that bring engagement to their platforms. Creators arenât compensated for their banger tweets, IG posts, or videos. These platforms harvest user data and make ad revenue off the backs of creators.