MadFi is a next-generation marketing platform with on-chain payments and analytics, verifiable attribution, AI-generated creative, and creator monetization

The music NFT landscape has changed dramatically over the past year. Collecting music NFTs has gotten fun, there’s plenty of ways to listen, and creators have the tools they need to experiment with their new drops.

web3 has proven to be a capable adversary to traditional intermediaries; it seems likely that advertising is the next seismic shift

There have been 3 substantial shifts in how creators can engage a digital audience, with each subsequent one exacerbating the effects of decentralization.

The main financial engine of a web2 social app is its ad network; scrolling through your feed is free because multiple brands have paid for ad space. At the same time traditional social media platforms fail to compensate the content creators that bring engagement to their platforms. Creators aren’t compensated for their banger tweets, IG posts, or videos. These platforms harvest user data and make ad revenue off the backs of creators.