In today’s talent ventures landscape, talent has realized the power of leveraging their brand and their reach more than ever before. Talent has leveraged their brands to create their own businesses, invest in startups, receive equity stakes in startups/businesses, and more. Typically, talent would get paid for social posts and/or promotion in exchange for a certain dollar amount. These types of deals still occur. However, after 50 Cent’s equity deal success with Vitamin Water, Ashton Kutcher’s success with startup investing, and George Clooney’s success with Casamigos (just to name a few), some talent started to realize the power of equity and long-term value creation versus paid sponsorships only. In this article, I’ll cover examples of the talent-led businesses being built, deals being done today, current trends, and where I believe opportunity exists in the market.