0x921F
September 21st, 2022

In my early 20s I had everything going for me.

I was attending Washington State University on a full ride scholarship, had a steady job with a flexible schedule, and was dating a girl, who at the time I thought I'd be with forever. While everything appeared fine on the surface, I couldn’t get over the feeling I was on a path that wasn’t meant for me. My grandmother always encouraged me to make music, so when she passed I pivoted directions.

I chose to put my entire life on hold and moved to Los Angeles to pursue a career in music. It was the scariest moment of my life, but based on that one decision things were forever changed, and for the first time ever I felt like I had purpose.

Everything happened fast that year. I signed with management, went on tour with Mike epps, worked with the likes of 1500 or nothing, and was introduced to Nipsey Hussle, who greatly impacted the way I live my life. Nip was always a forward thinker, and from the moment I met him, he challenged the way I was thinking about the music business.

0x921F
May 4th, 2022

How Things Came to Be

For the last 6 years I’ve been operating on a fairly loose schedule. As an artist I let my creativity take the driver's seat, and I’ve lived my life on a play it by ear mentality. Today that’s not so much the case, and after getting heavily involved within the web3 community  my organization skills have improved tenfold and the music that I make has been evolving as well. During my time in the music industry I’ve literally seen it all. 

After my breakout single “Inconsiderate” received its first leg of traction in 2016 I signed a deal with 10k records and later upstreamed to Virgin Records. I HAD MADE IT… or so I’d thought. It wasn’t until I was signed to a Major Label that I realized how poorly structured everything was under the hood. I was making 16 points off of my music (16%)  and had the feeling I was slowly losing control of my future. After negotiations and an album and a half later, I was able to take back control and resume my journey as an independent artist. With that action my artist career began to flourish.