Welcome back! For the last several months, we have been hard at work building out PangeaPartners, the consulting arm of our DAO. Through hundreds of conversations with brands and marketing agencies, we’ve learned that there is a healthy mix of curiosity, intrigue, and lack of urgency. Outside of the Web3 space, companies are still operating deliberately, guided by KPI metrics and often quarterly cycles. They have a budget and they spend based on justification through analytics. Likely, their budget was built out in Q4 2021 for 2022 annual planning, and chances are “Metaverse Implementation” was not a line item. However, we have found that these brands and marketing agencies have overestimated the budget and resource allocation to strategize, design, and implement in the Metaverse to set baseline expectations, metrics, and learnings. Enter, PangeaPartners. Indulge us for a moment.