Frahm is proud to launch its Frahm Exclusives collection together with Archan Nair.
In a short time, Archan has become one of the most recognized NFT artists in the space. Archan's visual expressions are part of a journey that is influenced by the mysteries of existence and how every action, emotion, and our interconnectedness in a universal scale sets off a chain of reactions.
His work has been featured in Rolling Stone, Vogue, and VICE Creators, and has achieved recognition from music artists like Kanye West along with collaborations with Lindsay Lohan and Justine Bateman and brands such as Nike, Sony, Redbull, Microsoft, Samsung, among many others.
The Frahm Genesis Drop has been successfully conducted. This blog post serves as an overview.
Frahm is building a platform around digital, premium frames tokenized as NFTs. Establishing and pioneering a new segment in the NFT market. With that, we are democratizing the frame creation process, creating an own economy and marketplace around digital frames in the Metaverse.
The Frahm Genesis Drop
The Frahm Genesis Drop enables you to become a stakeholder within the Frahm community. Genesis frame NFTs are unique pieces of art created through a generative art algorithm by our artist Lucas Swick. Genesis holders are early stakeholders of Frahm and receive premium access to the Frame Development Kit (FDK), Frame Galleries and the Frahm Dao in the future.
When Frames meet Generative Art
The Frahm Genesis Drop is the first Frahm NFT Drop. It consists of a limited supply of unique frame NFTs based on generative art. In other words, digital frames tokenized as their own NFTs. Each will be a unique artwork consisting of various layers, attributes, and rarities.
At Frahm, our first NFT Drop is special to us. We want to establish frame NFTs as unique pieces of art. Instead of a manually curated process, all Genesis Drop NFTs will be the output of our own generative art algorithm. An autonomous system we have been training for several months.
“A picture without a frame is like a soul without a body”– Vincent van Gogh
NFTs in the metaverse will be framed
NFTs are the next frontier of art. This digital art revolution is propelled by true ownership of digital assets. Public blockchains are the ownership registries. As society is moving deeper into the metaverse, the cultural significance and adoption of crypto assets will only accelerate.
Virtual worlds, galleries and experiences will be increasingly populated with scarce digital assets. NFTs will tokenize all the things. Frames are significant to the history of art. They are enhancing art while embodying art themselves. At Frahm, we are bringing the art of framing into the metaverse.
The Framework
The Framework represents a high-level overview of the Frahm project and ecosystem we are building. Frahm is built on the underlying principles of the Web3 movement. We believe in the ownership economy, a community-first approach, and positive-sum games. We are building our products and services on decentralized infrastructure.
Our vision is to build a brand and ecosystem which brings forth the brilliance of NFT art. Our mission is to give creators, collectors, and galleries the frames they deserve. We accomplish this by building the worlds‘ leading platform to create, collect and experience framed NFT art.
From physical to digital frames
The seed for Frahm was planted at the beginning of 2021. The increasing propagation of NFTs within the traditional art world led to ideations around the exhibition of NFTs in physical galleries.
Athena van Frahm is a gallery owner and holds a Ph.D. in History of Art. Tinkering with ideas of how to display NFTs in the gallery, we first focused on physical NFT frames. We defined requirements around sizes, aspect ratios, frame types, digital display, wallet integration, and user interface. We are happy to see start-ups such as Tokenframe and global players such as Samsung innovate in this direction.